InspireKBB® offers kitchen sales and marketing leadership like no one else.
We’re a kitchen marketing consultancy that works specifically with independent KBB retailers in the UK. Most typically, with those that don’t have a dedicated internal marketing resource.
We’ll help you establish an effective marketing plan and develop a marketing system that applies proven KBB industry sales techniques to improve your sales. As part of that, we’ll implement and manage various online and offline marketing activities for your business.
Our team has a strong sales background. So, along with significant improvement in the awareness and leads for your kitchen business, we’ll also help you convert more of your enquiries through the development of your sales process and sales skills.
We’ve become renowned for our hard work, commit, and passion – we also know how to have a bit of fun! You’ll find we become a great addition to your team.
We have helped a lot of KBB retailers, most of which have partnered with us for the long haul.
For more KBB Insights, check out our blog and podcasts.
I can confidently say things are picking up.
But before I get onto that, it’s worth looking at how we got here, because it’s been a pretty tough few months for many independent kitchen retailers.
The year started well. For many businesses, Q1 was strong, carrying on the momentum we’d seen towards the end of last year. That strong start may have taken some demand out of the months that followed, but from around May onwards, things definitely became more difficult.
And then there was the weather.
We’ve seen it for years: sunshine is the enemy of kitchen sales. And if ever there was a summer to prove the point, this has been it.
If you've ever searched Google for a kitchen showroom, you'll almost certainly have noticed the local business listings with the map near the top of the page.
Marketers usually refer to this section as the 'Local Pack' or 'Map Pack'.
For local kitchen businesses, it's one of the most valuable pieces of marketing real estate on the entire search results page.
Last week, we were reviewing a kitchen retailer’s Google Business Profile during a conversation when we clicked into Street View.
And all of us had exactly the same reaction.
“Oh, dear…”
Something we’ve long suspected about social media is becoming much clearer.
For years, there’s been an underlying sense that content performs better when it feels human. After all, these platforms were built for people to share themselves, not for businesses to broadcast polished marketing.
But more recently, as we’ve looked more closely at performance across both organic content and paid advertising campaigns, the gap has become far more visible.
What if more of your ‘referrals’ were influenced by your marketing than you realise?
Most kitchen retailers naturally separate referrals from marketing. Referrals feel personal, earned, and entirely independent of anything you’ve put out into the world.
But the reality is a little more interesting than that.
The Inspire KBB team is raring to go for kbb Birmingham starting Sunday.
Are you coming? If so, would you like to grab a coffee and talk kitchen marketing?
With January behind us and Q1 well underway, it feels like an ideal moment to consider where further opportunity lies for independent kitchen retailers in 2026.
We are recruiting a Customer Services Manager to take ownership of this function as a specialist role within Inspire KBB.
This is a newly defined role with clear ownership, structure, and scope to grow as the service develops.
It’s that time of year when half the industry seems to be running a promotion – and truth be told, a lot of our own clients are doing exactly that.
We’ve encouraged it.
Because January is noisy. Offers are flying. Everyone wants attention, and a well-positioned promotion can help you stand out just enough to start a conversation.
But here’s the part that’s often overlooked:
A promotion has the most impact when the customer already knows who you are.
Last week, we wrapped up the first year of the KBB Scale Up Mastermind with a field trip to Edinburgh.
It felt like the perfect way to close out what’s been a valuable and fulfilling journey.
As we approach the end of 2025, one thing has become very clear:
Independent kitchen retailers are winning when they have a clearer strategy, stronger systems, and a more structured way of growing their business.
This year, we ran the first ever KBB Mastermind programme - and it has been a successful, focused, and highly practical programme for the retailers involved.
Now, we’re opening enrolment for the 2026 KBB Mastermind, and this is your opportunity to be part of it.
When you look at the level of interest people have in buying a new kitchen across a 12-month period, a very clear pattern emerges.
Online search behaviour is the clearest window into that interest.
It shows, almost in real time, when homeowners are actively thinking about a new kitchen - and when they’re not.
