Tips, tricks, news & other wisdom from the team at Inspire.
As we approach the end of 2025, one thing has become very clear:
Independent kitchen retailers are winning when they have a clearer strategy, stronger systems, and a more structured way of growing their business.
This year, we ran the first ever KBB Mastermind programme - and it has been a successful, focused, and highly practical programme for the retailers involved.
Now, we’re opening enrolment for the 2026 KBB Mastermind, and this is your opportunity to be part of it.
When you look at the level of interest people have in buying a new kitchen across a 12-month period, a very clear pattern emerges.
Online search behaviour is the clearest window into that interest.
It shows, almost in real time, when homeowners are actively thinking about a new kitchen - and when they’re not.
I’ve been exposed to the concept of charging for kitchen designs - and debating it with people from all sides - for the past couple of years.
It’s one of those topics that keeps resurfacing - often with a mix of curiosity, uncertainty, and resistance.
But lately, it’s becoming harder to ignore.
At the recent KBSA Conference, the subject came up again - this time as a major talking point during the afternoon panel discussion.
Over the last decade, I’ve had the chance to work closely - on and off - with Nigel Botterill.
If you don’t know the name, Nigel is the founder of Entrepreneurs Circle, a business growth organisation that’s supported thousands of small business owners across the UK.
Over the past couple of decades, Nigel’s built nine separate million-pound businesses.
He knows what it takes to grow, and just as importantly, what holds most businesses back.
I’ve learned a lot from him over the years. But this year, in particular, one message from him has really stuck with me…
When I speak to kitchen retailers and they tell me they’re “doing social,” I can usually guess what they mean.
They’re posting organically.
And that’s of value.
It keeps your name in front of people, shows off your work, and builds familiarity with your brand.
But organic on its own is limited.
Last week, I attended the Kbsa 2024 conference. Another quality event organised by and attended by people fully invested in the industry.
Over the day, the organisers and presenters gathered feedback about the state of the industry from the attendees—several hundred kitchen retailers and industry partners.
Some of the poll results were particularly striking…
Early this year, I made a decision. A sizeable decision that I knew was long overdue.
I'd had enough of operating our kitchen marketing agency under-resourced.
So, with a bit of help, we defined our ideal future organisation chart and set about a course of action to 'fill in the pieces of the jigsaw puzzle'—even if this meant taking a hit on profitability in the short term.
I don’t mean to brag, but when I look at a kitchen website, I can tell who designed it in under 10 seconds flat.
(That’s about the same time it takes to make a first impression, btw.)
No, I won’t know exactly who put it together. But, what I can immediately work out, is whether it’s been created by a Website Designer … or a Website Developer.
The two are very different. And the chances are, if the latter built yours, you’re missing out on clients and customers.
As we emerge from the recent UK election with a new government, I'm always struck by how many people apparently wait for political clarity before making big decisions, like embarking on home renovation.
I say 'apparently' because every second kitchen retailer I've spoken to in the past six weeks seems to have felt that things have been a little slower, suspecting the election had some bearing on that.
They may be right.
As you navigate the dynamic landscape of kitchen retail, it's crucial to leverage every advantage available to ensure your business thrives.
Running a successful independent kitchen retail business demands more than just great products, design and customer service. It requires a deep understanding of the market, the ability to anticipate trends, and the skills to engage your audience effectively.
Independent kitchen retailers know the intricacies and unique challenges of our industry. And here's why choosing a specialist kitchen marketing agency can make all the difference:
After a generally positive start to the year, as we’ve entered Q2, I have the impression that things may have cooled off in the new kitchen market.
It's a clear reminder of the seasonal fluctuations that affect consumer interest in home improvement.
It's also a sign that the higher interest rates continue to undermine consumer spending, which, of course, is what they're designed to achieve!
For independent kitchen retailers, this cooling period presents a unique challenge and a golden opportunity to refine and ramp up your marketing efforts.
Drop us an email. We’ll be delighted to help.
