Well, December hasn’t waited around for anyone, has it?!

Christmas is almost upon us, with Lockdown 2.0 nearly a distant memory and we’ve had the busiest end to any year we can remember, which is great.

We’ve got huge plans for next year, which means that we’ve needed to knuckle down and put a lot of the foundations in place this quarter.

Thankfully for us, one of our newer members of the team has been a vital and integral part of everything we’ve done this year, and we thought we’d take this opportunity to introduce her.

Do you advertise when times are good or only when times are bad?

In this episode of The kbbreview Podcast, Andy Davies and David Barker talk about what marketing you should be doing even when demand is high and there aren’t enough hours in the day.

David Barker, Managing Director at Inspire KBB, explains why, as the green shoots of recovery start to show, now is the time to devote effort and energy into perfecting your marketing strategy in order to thrive once the coronavirus situation is over.

I had back-to-back client calls with two kitchen retailers last Thursday.

Both smart and switched on, and both getting some great marketing out of the door (which we’ll take at least some credit for!).

It just so happened that in both calls, the same question came up:

“At what point do you follow up with a prospect after they’ve given you their data?”

That’s where the similarities ended because their responses were wildly different.

In this episode of the kbbreview Podcast, Inspire KBB’s Managing Director, David Barker, explains how KBB retailers can do more with the data they collect from their current, previous and new clients.

It’s arguably long overdue, but we’re in the market for a new kitchen.

And already, it’s been a fascinating experience.

The most recent Bank Holiday heralded a conversation that continues to replay in my head. It was the day that my wife went from dreaming about a new kitchen to planning for one.

We’re looking for a Digital Marketing Executive.

If you’d like to join the Inspire Team, or you know someone that might, then read on!

It was back in 2017 that The Economist declared that the world's most valuable resource was no longer oil.

Data had overtaken it.

Of course, thanks to the pandemic, oil is currently much less valuable than it was three years ago, but there's absolutely no question about it that data has gone in the other direction.

Data is more powerful and more valuable than ever before, and its power is only increasing.

David Barker, Managing Director at Inspire KBB, explains why, as the green shoots of recovery start to show, now is the time to devote effort and energy into perfecting your marketing strategy in order to thrive once the coronavirus situation is over.

Like it or not, we're entering into a new era.

A new world. A new order of things.

The coronavirus crisis has changed pretty much everything in the short term.

But its effects will impact both the medium and long term.

It'll change the way we live.

With social distancing measures likely to be in place for a while, and plenty of time for people to acclimatise to doing more online, the way we buy stuff will change.

KBB retailers have approached this crisis in several different ways.

And for at least 50% of them, their 'plan' has been painfully obvious.

Retreat. Batten down the hatches. Conserve cash at all costs. Cut everything.

And while, for some, this might have been an essential plan for the past four weeks, it's a truly terrible plan for the next four months.