If you've got plans and goals for 2022, chances are you're keen to hit the ground running this month.
You've probably got a strategy all mapped out for how you're going to get the customers you need this year (if you haven't, hit reply and we'll be happy to assist).
So, I’ll share something with you that isn't really part of a long-term marketing strategy.
Instead, it's a straightforward, one-off tactic you can use right now to generate kitchen enquiries.
And when it comes to kitchen marketing, it's the closest thing you'll get to a silver bullet.
Before I share it with you, I'll give you a fair warning: it's not glamorous, it's not glitzy, and you might even feel a little underwhelmed.
But here's the thing: it WORKS. Here it is:
That's it - nothing else. No images, no clever graphics.
Feeling underwhelmed? I understand. But honestly, give it a try this month, and you'll see why I'm sharing it with you.
Who should you send it to?
Gather up a list of leads or prospects who you have dealt with in the past year (or two), but you didn't end up selling a kitchen to and send them a one-liner, exactly like the one above.
If you don't send it, you'll never know what happens next - you'll likely be surprised though, in a good way. To our knowledge, no sales consultant who has taken the plunge and sent one of these emails has ever regretted it.
This email works. And in reality, it's not hard to see why. It elicits curiosity, it engages, and requires a response - all in just a handful of words.
It might not be the most exciting 'sales and marketing technique' that you've ever come across, but the fact of the matter is that it might well become one of your most successful.
Still not sure? Try it, and let me know how you get on.