Yet again, we’ve experienced recently that great weather is the enemy of kitchen sales!
However, normal service seems to have resumed with some standard September weather now upon us.
That, combined with the new school term starting, means NOW is the perfect time to reignite your kitchen leads and sales.
Here’s a key tool to spearhead your efforts. It isn't really part of a long-term marketing strategy. Instead, it's a straightforward, one-off tactic you can use RIGHT NOW to generate kitchen enquiries.
And when it comes to kitchen marketing, it's the closest thing you'll get to a silver bullet.
Before I share it with you, I'll give you a fair warning: it's not glamorous, it's not glitzy, and you might even feel a little underwhelmed.
But here's the thing - it WORKS. Here it is:
That's it - nothing else. No images, no clever graphics.
Feeling underwhelmed? I understand. But honestly, give it a try in the next couple of days, and you'll see why I'm sharing it with you.
Who should you send it to?
Gather up a list of leads or prospects who you have dealt with this year (or even last year) but didn't end up selling a kitchen to and send them a one-liner exactly like the one above.
It’s particularly effective for those prospects who got close to making a positive decision with you months and months ago, but then stalled for whatever reason.
If you don't send it, you'll never know what happens next - you'll likely be surprised though, in a good way.
To our knowledge, no sales consultant who has taken the plunge and sent a batch of these emails has ever regretted it.
This email works. And in reality, it's not hard to see why. It elicits curiosity, it engages, and requires a response - all in just a handful of words.
It might not be the most exciting sales and marketing technique that you've ever come across, but the fact of the matter is that it might well become one of your most successful.
Still not sure? Try it and let me know how you get on.
P.S. It's important that you resist the temptation to add anything else to the email. As sales and marketing people, we often find it difficult to embrace the concept of 'less is more'. But, where this email is concerned, it's vital that you don't cloud the message with a whole load of clutter.