There’s never been a better opportunity

There’s never been a better opportunity

It’s a strange thing, this ‘lockdown’.

Yes, it feels odd and somewhat claustrophobic, but it doesn’t half do wonders for productivity.

I’ve been getting a lot done around home over the past few weekends. I’m already thinking that the Easter weekend is going to be my most productive DIY bank holiday of all time.

And the reason why is simple.

Marketing Strategy for KBB Retailers in this Crisis – Part 2

Marketing Strategy for KBB Retailers in this Crisis – Part 2

Things have changed drastically for many millions of people in recent days, and in some areas, things continue to get darker, with further impact on lives.

But you've been through a tunnel before, which means you know that it gets dark before it gets light.

Last week, we spoke about what independent KBB retailers need to do as they enter the tunnel; the foundations you need to put in place to see you through this period.

We're in the tunnel now, and we're likely to be for much of April.

Coronavirus: What should you be doing with your marketing

Coronavirus: What should you be doing with your marketing

Episode 8 of the KBB Review podcast with David Barker: how do you keep your name out there while your showrooms are closed?

KBBReview talks to David Barker from Inspire KBB – he’s a specialist in marketing for kitchen and bathroom specialists so he’s got a lot of insight into exactly what you need to be doing right now to set yourselves up for the next few weeks and beyond.

You can find host Andrew Davies on LinkedIn or email him at andrewdavies@taylistmedia.com.

David’s Deserted Kitchen Island Disc choice was Hi Ho Wolverhampton by Wolves Fans

https://youtu.be/8E5RSbASlLY

Time for a chat at kbb Birmingham?

Time for a chat at kbb Birmingham?

If you’ve ever read 7 Habits of Highly Effective People by the great Steven Covey, you’ll know that Covey believes wholeheartedly in the importance of sharpening your saw.

He points out that if you’re cutting wood, and you never stop to sharpen the saw, your cutting will become less and less effective.

The metaphor for those of us in business is clear: if you never get out of the day-to-day and out of the four walls of your business, over time, you’ll also become less effective.

Pleased as punch with this

Pleased as punch with this

A couple of weeks back, I spoke about the importance of a strong online presence, and it’s something that we work on consistently for our business.

And the Google review posted on Sunday will certainly help with that.

It was from a very lovely lady called Joanne Hunt, Owner of Appleton Kitchens - a Pronorm dealership in South Manchester. I’ll leave it to her to tell you the story


The two most important search phrases for kitchens in the UK

The two most important search phrases for kitchens in the UK

I’ve talked regularly about the fact that over the last two decades, Google has changed the game. So, I won’t rake over old ground – if you’re not getting found online, you’re missing out on countless opportunities.

I hope that you already recognise the value of Google (or ‘Search’) for your kitchen business, and you’re wondering how you can make even more of it.

If so, I’ve some valuable insight, so read on.

Opportunity awaits

Opportunity awaits

I don’t know about you, but ever since the EU Referendum in June 2016, politics seems to have been unavoidable.

Turn on the TV, or open a newspaper, magazine or news app, and the coverage of Brexit, Parliament and the EU has been constant and consuming.

And not just in our personal lives: Brexit is a conversation that has come up time and time again in a business context.

Ensuring a bright start to 2020

Ensuring a bright start to 2020

No doubt you’re super busy right now, ensuring that the last of your 2019 clients’ kitchens are ready to go for the onslaught that’ll take place during the festive period.

But, have you given a thought to what happens AFTER Christmas?

In my experience, the few weeks following Christmas and into January are some of the most vital in determining how busy you’ll be in the early part of the next year. So, if you’ve got nothing planned, keep reading.

The thing with Charly's Boiler

The thing with Charly's Boiler

You might know that one of my most trusted lieutenants is Charlotte Turnbull – she’s our Project Management whizz, and she makes sure all the Inspire KBB cogs continue to turn.

When it comes to work, Charly doesn’t leave an ‘i’ undotted or a ‘t’ uncrossed, but the other day she confessed to me that this isn’t always the case at home.

A cornerstone of kitchen marketing

A cornerstone of kitchen marketing

I finally changed my windscreen wipers the other day.

In truth, they’d been deteriorating for some time now - doing less and less of the job they were designed to do.

But over the summer, during that generally good weather, it was a case of ‘out of sight, out of mind’ - I didn’t need them, so I didn’t consciously notice just how bad they were.

Navigating Choppy Waters with the Guiding Hand of Déjà-vu

Navigating Choppy Waters with the Guiding Hand of Déjà-vu

David Barker draws some vital observations from the experience of three successful senior ‘home specialists’ that’ll help steer through any rough passage.

Times are somewhat interesting for British businesses right now. Political uncertainty seems to be having an impact on businesses.

But let’s be realistic - this isn’t the first time our country’s experienced choppy waters like these over the past few decades. And you know what? There are plenty of experienced people around who’ve been in your shoes before.

The latest issue of our newsletter tackles Brexit in the kitchen industry, giving you some practical pointers on how you can navigate troubled times.

Deadlines Drive Decisions

Deadlines Drive Decisions

In life, deadlines drive decisions.

Whether it’s moving house in time to get the children into the right school catchment area, hot-footing it to the shops before they shut, or ordering a pint at the pub when the bell goes, the reality is that most of us are familiar with the way that deadlines can force us to take action we would have otherwise taken much slower, or not taken at all.

In the word of kitchen sales, it’s no different.

Meet the Team: Charlotte Turnbull

Meet the Team: Charlotte Turnbull

As the weather starts to cool off, things are hotting up at Inspire KBB HQ. Everyone is into 5th gear, ensuring we deliver on our clients’ marketing strategies.

Thankfully for me, our Senior Project Manager, Charly Turnbull - the Queen of Implementation - is on hand.  Charly is a vital part of everything we do at Inspire KBB, and I thought I’d take the opportunity to introduce her.

Sun Lounger Stimulation

Sun Lounger Stimulation

At Inspire KBB we’ve been working so hard these past few weeks, I briefly stopped to look up and was shocked to see it’s August tomorrow!

That means we’re smack bang in the middle of — summer holiday time.

We’ve been fortunate with some good weather over the last few weeks (yesterday excluded!), but now the children are off, the flip-flops purchased and the time by the pool or beach starts in earnest. 

And I don’t doubt that you’ve earned it too!

The Content Marketing Ratio

The Content Marketing Ratio

You may have heard the phrase, ‘Content is King’?

It’s often used in the context of business growth and marketing, and the idea behind it is simple: To get enough attention to convince a prospect that you’re the right choice for them, you need to be creating content that they can engage with.

Content that educates and informs.

Content that cajoles and compels. 

Content that nurtures and content that sells. 

In the kitchen industry, there’s little that’s more important than the content you put out, for the simple reason that the transaction you’re bidding for is a considered one.